Bachelor in Business Administration – Marketing (MKT)

Program Overview

The Bachelor in Marketing (MKT) is a dynamic program designed to transform students into strategic thinkers and creative problem solvers. In an era defined by rapid digital shifts and evolving consumer behaviors, this major provides a deep dive into the art and science of market influence.

The program balances traditional marketing foundations such as branding and consumer psychology, with cutting-edge digital techniques, including data analytics, social media strategy, and content creation. Our goal is to develop agile marketing professionals who can identify market opportunities, craft compelling narratives, and drive measurable growth for brands in a competitive global landscape.

Program Learning Outcomes

• Consumer Insights & Behavior: Analyze psychological and sociological factors to predict consumer purchasing patterns and brand loyalty.
• Integrated Marketing Communications (IMC): Design and execute cohesive campaigns across traditional, digital, and social media platforms.
• Market Research & Analytics: Utilize qualitative and quantitative research methods to interpret data and inform strategic business decisions.
• Brand Management: Develop and maintain strong brand identities, ensuring consistent positioning and equity in the marketplace.
• Digital Strategy & SEO: Master the tools of the digital economy, including search engine optimization, pay-per-click advertising, and email marketing.
• Strategic Sales & CRM: Manage the customer lifecycle through effective sales techniques and Customer Relationship Management (CRM) systems.

The Program Structure

The Marketing curriculum is structured to move students from foundational theory to advanced strategic execution and is organized over three years across six semesters.